In this episode, Founding Partner & Executive Chairman at H/Advisors - Cicero, Iain Anderson shares his journey into the world of politics and business.
Inspired to become involved in politics by the 1976 film 'All the President's Men' Iain joined the Conservative party as a young man but rather than looking to Parliament he founded his agency, Cicero and became a renowned political commentator on national and international media including many appearances on Question Time.
We talk about his experiences founding and leading Cicero, a strategic communications agency that advises on strategy, political risk, and public policy, and how he grew the business organically and strategically through M&A.
Iain recounts the challenges the agency faced during the 2008 financial crisis and how investment decisions and branching into new sectors like health, infrastructure, and technology helped the company come back around and grow, which eventually led to its acquisition by Havas.
Iain emphasises the importance of political change, economic confidence, and adaptability. He has an infectious enthusiasm for the evolving nature of global politics and we discuss why he has recently stepped across the aisle and is working with Sir Keirr Starmer to promote business as part of the Labour Party.
In this episode, we also discuss:
Timestamps:
01:28 - 04:24: How the 1976 film 'All the President's Men' film inspired Iain to pursue a career in politics and communications
06:08: Taking on investment at the beginning of his journey with Cicero
12:57: Acquisition of Westbourne and key learnings
17:47: Selling Cicero to Havas
30:55: Joining the Conservative party at 16 and going to his first conference in 1984
39:06: Leaving the Conservatives and joining Labour
Video 1: Iain Anderson's learnings from his acquisition of Westbourne
Video 2: What it takes to be 'match fit' ahead of an acquisition