Tristan joined Gideon Spanier, at Campaign, along with other M&A experts, Lorna Tilbian, head of media at Numis Securities, Mark Creighton, chief operating officer of Dentsu Aegis Network and James Freedman, executive chairman of Zone to discuss the Accenture/Karmarama deal at Campaign's Breakfast Briefing.
Following Accenture Interactive's acquisition of Karmarama, the panel discussed M&A trends in the agency sector and what the future of marketing services acquisitions may look like.
“We expect to see marcoms groups increasingly build their data and technology capabilities through M&A” states Tristan Rice, and that while there has been an increase in demand from buyers, he is confident that agency groups would not let the consultants “eat their lunch".