When the Consultants Met the Creatives: SI Partners' Tristan Rice talks to Campaign about the changing buyer landscape in marketing services.
Tristan joined Gideon Spanier, at Campaign, along with other M&A experts, Lorna Tilbian, head of media at Numis Securities, Mark Creighton, chief operating officer of Dentsu Aegis Network and James Freedman, executive chairman of Zone to discuss the Accenture/Karmarama deal at Campaign's Breakfast Briefing.
Following Accenture Interactive's acquisition of Karmarama, the panel discussed M&A trends in the agency sector and what the future of marketing services acquisitions may look like.
“We expect to see marcoms groups increasingly build their data and technology capabilities through M&A” states Tristan Rice, and that while there has been an increase in demand from buyers, he is confident that agency groups would not let the consultants “eat their lunch".
Watch the discussion in full: 
