Sling & Stone acquired by VCCP Business to create a global PR and Communications group

Advised by SI Partners, multi-award winning PR and communications agency Sling & Stone have been acquired by VCCP Business, part of VCCP, the global challenger network for challenger brands.

Founded in 2010 by Vuki Vujasinovic, Sling & Stone have built up a world-class client roster, partnering with some of the most exciting startups, category-defining unicorns and publicly listed industry leaders, including current clients Twitter, Google, Stripe, Xero, and Zip. They have experienced rapid growth over the past 11 years and now have 70 employees based across offices in Sydney, Auckland, and Los Angeles.

The acquisition will see Sling & Stone become part of VCCP Business, a family of award-winning specialist agencies that work with some of the most innovative companies in the world.

“We’re thrilled to be part of the VCCP B family, and I’m so grateful to SI Partners for helping us choose this wonderful new home.”

Vuki Vujasinovic, Founder and CEO of Sling & Stone

Jo Parker, Group CEO of VCCP Business, commented: “From the moment we met Vuki and his team, we had so much in common — a challenger mindset, a global ambition and a culture of collaboration and openness. We are really excited to work with all the Slingers and to build on our shared global vision.”

Sling & Stone will work in partnership with leading technology agencies Method in North America and Harvard in the UK, as well as advocacy specialist agency inEvidence. It will grow the group’s technology billings to AUD 50 million, with a 250+ team, strengthening its global presence.

Commenting on the service provided by SI Partners, Vujasinovic said: “”I had the pleasure of first getting to know the SI Partners team in an advisory capacity, helping to scale the agency. When it came time to engage advisers to explore our options for a new growth partner, it was an easy decision to work with them.

SI Partners ran a smooth and exhaustive process. They were with us every step of the way, finding the perfect group to help us execute our mission and enter our next stage of growth.

They didn’t feel like external partners, they felt like an extension of our team. They truly got to know our business and our people — and because of this were able to help guide us through this important process. I can’t recommend them strongly enough.

We’re thrilled to be part of the VCCP B family, and I’m so grateful to SI Partners for helping us choose this wonderful new home.”