Singapore-based digital agency, 24 Inc has been acquired by Casual Films, a leading global video production company based in the UK.
Advised by SI Partners, 24 Inc, known for its agile solutions and disruptive agency model, aligns perfectly with Casual Films' vision to deliver unparalleled video production and marketing solutions on a global scale.
Founded over 18 years ago by serial entrepreneur Sharad Lal, 24 Inc has become a trusted partner for top global brands, offering expertise in FMCG and pharmaceutical sectors with clients such as Procter & Gamble, Reckitt Benckiser, and Abbott Laboratories. Reflecting on the acquisition, Sharad Lal stated, “We’ve proudly built 24 Inc into a trusted partner for the world’s top brands. It’s a privilege to pass the baton to Casual, whose extensive global network and creative talent pool will ensure we continue delivering exceptional results.” Sharad will support the transition before focusing on his new venture, The How to Live Company.
Nick Francis, Founder & CEO of Casual Films, expressed his enthusiasm: “We’re continually looking to enhance our ability to provide the finest production services in the places our clients need us to be. Singapore is a hub of innovation for the region and has been one of the most requested locations for us. This acquisition significantly enhances our capabilities and reach there. 24 Inc has established a strong and lasting presence among the top communication agencies here. This integration will enhance our ability to deliver cutting-edge production solutions and drive success for an even wider breadth of clients."
The acquisition of 24 Inc marks a significant milestone in Casual Films' growth strategy, enhancing its presence in Southeast Asia, one of the world's most dynamic and rapidly expanding markets.
Read the full press release on PR Newswire.
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