MRM London, part of MRM Worldwide (a McCann Worldgroup company) and Meteorite announced today that they intend to enter into a merger of equals. This newly combined agency, MRM Meteorite, will come together to provide unrivaled expertise in direct-response and interactive marketing. The merger represents a step forward in creating a truly multi-disciplinary digital and direct response agency that offers complete integrated services to their clients.
"Our strength lies in our people who have diverse experience, who work closely together to deliver creatively-led business results. Joining with Meteorite is a natural extension of that belief, and will broaden our expertise and capacity to drive business through creativity, technology and performance".
Bill Kolb, Global CEO, MRM Worldwide
The core focus of this newly merged agency will be the relentless pursuit of marketing results by combining creativity, performance analytics, data and technology to transform clients’ business. MRM Meteorite will have over 160 employees – bringing all disciplines and specialists under one roof.
"Having met all the major advisors in this space, we appointed S.I.Partners based on three factors: they understood our sector, they had achieved good deals for people we knew and trusted; and we got on well with them and had confidence in them. They were exceptional in helping us achieve a deal above our expectations, on time and with minimal hassle. Having identified four potential deals, they structured each one with experience and skill and got them all to a point which allowed us to choose. They then kept it on track, explained options and suggested creative solutions to the trickier issues. They worked closely with our legal, accounting and personal tax advisors and created a great team spirit.
S.I.Partners has a very good balance of skills within its team – Tristan Rice is worth special mention, he was absolutely superb. We had little idea as to the time and effort required to deal with the buyer’s lawyers, M&A team, etc and Tristan created a superb bridge between us, allowing us to concentrate on building our business and relationships with the buyer, whilst he dealt with great expertise and energy with all the areas that we shouldn’t. We can’t recommend him and his team highly enough – they just did a great job for us".
Hugh Bishop, CEO, MRM Meteorite
"We are delighted and proud to join forces with MRM London and believe that the merger will bring together complementary skill sets to create a truly unique offering for clients as well as providing exciting opportunities for everyone involved".
Hugh Bishop, CEO, MRM Meteorite
MRM London, part of MRM Worldwide, is a top-ten UK interactive and direct communications agency. MRM London has won numerous awards for their digital ideas, programmes and relationships and has significant experience in managing major brands – including Vauxhall, Microsoft, Intel, Dell, Nationwide and MasterCard – both locally and globally.
Meteorite is a leading creative marketing agency, which has over 70 employees. Founded in 1999, the agency has won numerous industry creativity and effectiveness awards, as well as enjoying Sunday Times ‘Best Small Company to Work For’ status for the last four years – ranking 6th position in 2011. It counts Homebase, Premier Inn, Scope and the Guardian among its clients.
MRM Meteorite will be located in the offices previously occupied by MRM London in Bankside. The move will bring all disciplines and specialists under one roof to provide world-class integrated strategic services to its current and future clients. This collocation will start immediately and be completed by January 1, 2012 along with building improvements to support the MRM global vision.
SOURCE: McCann Worldgroup
www.mccannworldgroup.com
