SI Partners advises Icicle on acquisition of digital marketing agency WinWin Media in Taipei

SI Partners is delighted to announce it advised Icicle on it’s recent acquisition of leading ROI-driven digital marketing agency, WinWin Media, in Taipei.

"We are very excited to have completed this deal. WinWin Media has a dynamic team of digital and brand marketing experts, with a strong track record in social media marketing, supporting leading international brands in retail, beauty and FMCG.

WinWin Media brings to the Group domain expertise and experience in the digital space to enhance our cross-media offer to brands regionally. The acquisition also allows Icicle to extend our full service to Taiwan, an increasingly important market for our clients / brands operating in travel retail as Taiwan develops itself into an international travel destination".
Bonnie Chan Woo, Icicle Group CEO

WinWin Media will continue to operate under the leadership of the agency’s founder Richard Liao, who will also work at a group level to develop Icicle’s digital capability and international brand client portfolio.

Read the official press release from Icicle here or see the press coverage in Campaign Asia here.

SI Partners also recently advised digital marketing agency IM2.0 on sale to WPP-owned VML, read more about the transaction here.