SI Partners advises Hurrah on sale to Golin Singapore

Singapore-based creative content agency Hurrah Productions is acquired by Golin, advised by SI Partners.

SI Partners Singapore – Golin Singapore today announced the addition of creative content agency, Hurrah Productions to its Asia-based office. Hurrah’s staff and clients will become part of Golin Singapore, further elevating the agency’s visual storytelling capabilities. Hurrah Productions founder James Rotheram will now hold the title of Executive Director in Golin. This announcement follows Golin’s creation of a Digital, Analytics and Creative (DAC) team in Singapore, a move to develop braver creatives fuelled by deeper insights across its regional portfolio of clients.

"SI Partners gave us excellent counsel and guidance throughout the negotiations with Golin. James Rotheram, Executive Director, Hurrah Productions".

True to their reputation for having All Bark and All Bite, Hurrah Productions are armed with the skill and tenacity for producing quality branded content with a fine balance of creativity and compelling brand narratives. Their sizeable portfolio includes local, regional and global brands such as Netflix, Aston Martin, UD Trucks and Jetstar.

Hurrah talent to strengthen Golin Singapore’s visual storytelling capabilities, accelerating progressive public relations campaigns for brands globally.

“Visual storytelling is going to be an integral part of what we do in progressive Public Relations, whether that comes in short or long form content, for social or broadcast,” said Tarun Deo, Managing Director Singapore and Southeast Asia, Golin. “With Hurrah Productions’ strong reputation in the industry, keen eye for creative detail and amazing culture, I believe they will be a fantastic addition to the Golin Singapore team, as we continue to be the nice guys who kick ass.”

“We’ve come a long way since we started 10 years ago in an industry that has changed beyond recognition. Bringing our offering alongside Golin’s in earned and owned media is an exciting prospect and we think we have something very special to offer brands” said James Rotheram, Founder, Hurrah Productions.

“We are excited to see where our work will take us, with the new lens of Golin and the wider Interpublic Group (IPG) network over us.” 

James Rotheram, Founder, Hurrah Productions.

“Golin Singapore’s DAC team was an experiment seeded 18 months ago as a foundation for an integrated and progressive approach to Public Relations. And the symbiotic relationship between digital marketing, analytics and creatives has made this experiment a great success – James’s team will add an additional layer of terrific capabilities to what we can offer clients and it goes both ways,” said Shouvik Prasanna Mukherjee, Executive Creative Director, Golin Singapore.

Hear more thoughts on the transaction from Golin’s managing director Singapore & SEA, Tarun Deo and Hurrah’s founder, James Rotheram here: