SI Partners advise on Molzi sale to Brainlabs, backed by Livingbridge

Full service Amazon preferred partner and specialist, Molzi, has been acquired by digital marketing experts Brainlabs.

Since launching in 2017 under the leadership of Founder and CEO Chris Mole, Molzi has experienced remarkable growth. 2020 saw Molzi double the size of its team to 70+ as e-commerce became the big winner of lockdown. With offices in the UK, Spain, Hong Kong and Brazil, Molzi have built up an impressive client list, including Church & Dwight, who they provide a full-suite of services designed for world-class e-commerce results.

Industry-leading experts in Google and Facebook advertising, this addition of widely in-demand Amazon capability will elevate the Brainlabs group to a leader across all three giants of the digital advertising triopoly.

Molzi will become Brainlabs’ specialist e-commerce arm led by Chris Mole, initially as the sub-brand “Molzi by Brainlabs” before full integration. Molzi will continue to expand its international footprint and develop innovative service offerings for Amazon and additional Marketplaces.

Commenting on the service provided by SI Partners, Chris Mole said, “It really felt like the team at SI Partners were with us every step of the way through the process and by the end felt like part of the Molzi team. I couldn’t recommend SI highly enough for anyone embarking on a similar process. Thanks from everyone at Molzi!”