Agile consumer and cultural insight platform, discover.ai, has been acquired by Talkwalker, a consumer intelligence and social listening company.
The acquisition will see discover.ai form part of the new offering from the Talkwalker Activate professional services team. They will provide a range of operational, and strategic consultancy services to enable organisations to analyse, identify, and action consumer insights across their businesses.
discover.ai has helped some of the world’s largest brands with 800+ insights projects across 30 countries, and global clients across a broad sector of industries, including branded business, agencies, and consultancies. By combining Talkwalker’s consumer intelligence and discover.ai’s insights, brands will see exponential value uncovered.
“There is already a very natural alliance between our two businesses,” said Jonathan Williams, Founder of Discover.ai. “Indeed, we find that we’ve been working for many of the same clients, even on the very same projects. Bringing our two businesses together will help our clients to further benefit from this powerful combination, with Talkwalker providing consumer intelligence and discover.ai bringing deeper human insight and cultural context, together inspiring brands to better unlock future growth opportunities. There is just so much exciting white space where our complementary cultures and collective capability across people and platform can create some really exciting new developments.”
This is a key milestone on a journey to build even richer and deeper insight into Talkwalker’s service offering. discover.ai’s unique combination of machine learning and human insight means Talkwalker can now build into their services a deeper reading into the human stories and emotive human drivers that lie beneath and behind the intelligence they provide through data.
On working with SI Partners, Jonathan Williams said, “I’ve worked with the team at SI Partners a number of times over many years and I cannot recommend them highly enough. They have a knowledge and expertise that helps guide you through the sometimes difficult waters of the acquisition process while minimising the impact of any unexpected difficulties. They also have an understanding of the human side of that journey that makes you feel fully supported and confident every step of the way – it’s a real sense of partnership. And perhaps most importantly it’s a pleasure spend time working with them, which is vital on any endeavour. So I would very much urge you to consider SI Partners when you’re looking for a company to partner with on your own acquisition journey.”
This announcement was first published on PR Newswire. You can read the original article here.
